SOMEWHAT
HUMAN

CREATIVE
STUDIO
+ AI

About

Our team comes from real sets and real deadlines: creative directors, stylists, cinematographers, and producers with work for Gucci, Bulgari, and Maison Margiela. We keep taste human, and we use AI to remove friction without compromising craft.

What we do

Human-led, AI-accelerated production for fashion and luxury:

  • Creative Direction, Art Direction, and Look Development

  • Campaign and lookbook imagery (stills and motion)

  • E-commerce/product suites and on-figure variations

  • Social cutdowns, UGC-style pieces, and short vignettes

  • Art-directed variants and subtle motion loops at scale

Outcome: brand-faithful imagery with faster turnarounds, with assets delivered in days rather than weeks.

How it works

  • Brief and brand codes: objectives, references, usage

  • Direction, styling, and look development: define the visual language (palette, lighting, composition, grading/LUTs) and codify it in a style guide

  • Generation and refinement: human review at every loop with staged checkpoints

  • Delivery: masters, cutdowns, formats, and a usage kit

Why us

We operate end to end: logistics, styling, shooting, finishing, and delivery, combined with the repeatability of modern AI pipelines. You get the standards you expect, with fewer compromises and reliable speed.

Enterprise standards

  • Human-led governance: senior creatives make the decisions; AI supports iteration and scale

  • Brand safety and approvals: staged checkpoints, version control, and a clear approver matrix

  • Rights and compliance: transparent sourcing, model and data rights, and usage guidance

  • Procurement-ready: NDAs, MSA/SOW, POs, and secure file transfer

  • Reliability: predictable timelines, documented QA, and post-delivery support

Human taste. AI speed.

Start a brief: hello@somewhathuman[.]com